Introduction
"Coffee Factory" is an institution in Ivano-Frankivsk, which is engaged in professional roasting of green beans and preparation of coffee drinks. The coffee factory roasts coffee every week and delivers it to your home when the taste and aroma are at their peak. The institution was created with the implementation of the concept of quality in everything. Therefore, to be sure of the product, the Coffee Factory works with reliable Ukrainian and European suppliers of green beans.
"Coffee Factory" is an institution in Ivano-Frankivsk, which is engaged in professional roasting of green beans and preparation of coffee drinks. The coffee factory roasts coffee every week and delivers it to your home when the taste and aroma are at their peak. The institution was created with the implementation of the concept of quality in everything. Therefore, to be sure of the product, the Coffee Factory works with reliable Ukrainian and European suppliers of green beans.
Photo - Andriy Shustykevych / Design - N + K Architectvra
Task
Update design concept for packing freshly roasted coffee. Adapt the new design to all types of coffee and packaging volumes, develop the design of identity carriers.
Update design concept for packing freshly roasted coffee. Adapt the new design to all types of coffee and packaging volumes, develop the design of identity carriers.
Target audience
The target audience can be divided into 2 types:
- visitors to the establishment and retail buyers of roasted coffee. 75% - young people, 18-35 years, the so-called millennials and generation Z, students, young entrepreneurs, modern people who value quality, taste and can not imagine their lives without gadgets and technology. 25% are middle-aged, generation X people who are trying to follow modern trends and try something new.
- wholesale buyers of goods for their establishments, entrepreneurs and catering establishments, cafes.
- wholesale buyers of goods for their establishments, entrepreneurs and catering establishments, cafes.
Decision
The idea of the new concept is the most simplified design with an emphasis on purity, simplicity and the heart of the brand - the logo. The concept includes a sign, feature icons and an additional sticker with information about the type of coffee.
The idea of the new concept is the most simplified design with an emphasis on purity, simplicity and the heart of the brand - the logo. The concept includes a sign, feature icons and an additional sticker with information about the type of coffee.
Design Concepts
Final version
