BMW i8 Soundcar
Had the pleasure to design a BMW i8 for Racespirit which is then led the BMWi Convoy Sound at the BMW Berlinelectrified campaign.
The briefing was pretty generous and provided me a lot of creative freedom, the only fixed point was that it should have something to do with sound.
So I created this wavy, color shifted, organic soundwave pattern here with a cheeky little lettering on top. Turn it around and NO SOUND turns into SOUND ON.
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