Markéta Brávková's profile

ČEZ Client Center in Pilsen


ČEZ Client Center in Pilsen

Client: ČEZ
Contractor: BECHYNSKY
Cooperation: BECHYNSKY, Ateliér Červený Klobouk
Year: 2019 
Status: Completed
Type: Illustrations, Storytelling

Large scale map illustration of the city of Pilsen were designed for the ČEZ Clients Center. The main aim was to create pleasant place where clients can wait and feel welcome. Moreover the place where they can find some interesting information about the city they live in.

The interior is designed by Červený Klobouk Atelier. In cooperation with the architects there were chosen 6 large walls for illustrations with an urban motiv of city and its monuments, seventh wall was especially designed for children to draw on it with the ZOO theme. 

The central motif of city map was also used on the glass walls to create discreet areas and on the same page let the space breathe. 

Since the client is one of the most important electricity producers in the Czech Republic, there was also a challenge how introduce some of the brand key features to the visitors. Therefore the brand colors were used in illustrations, the orange color was specilly used for items which symbolized electricity.​​​​​​​


Concept

Illustrations



Photographs of realization at the ČEZ Pilsen

ČEZ Client Center in Pilsen
Published:

ČEZ Client Center in Pilsen

Published:

Creative Fields