Case study
We developed a digital campaign that worked on three levels: DM, ambient and online. A special QR-code T-shirt was designed that enabled the wearer, both when visiting certain prêt-a-porter shops and sitting in front of their computer at home, to experience the horror of the massacre. We began by sending these t-shirts to famous Russian bloggers and also the WWF database, this came with details on how to access the website.
Results: The response was immediate. Hundreds of people interacted with our ambient media, generating a huge buzz in Moscow and triggering maximum press PR coverage.
Special T-shirt
Interactive stand
The project received a Bronze Lion at the Cannes international advertising festival in the category of Direct
Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Interactive Creative Director: Grigory Sorokin
Art Director: Mikhail Derkach
Designer: Andrey Sergeev
Account Director: Anna Evdokimova
Strategic Planning Director: Katya Basilevskaya
Head of Special Projects: Katya Nazarova
Software Development: Alexander Babaryko
Programmer: Alexander Redinger
Interactive Creative Director: Grigory Sorokin
Art Director: Mikhail Derkach
Designer: Andrey Sergeev
Account Director: Anna Evdokimova
Strategic Planning Director: Katya Basilevskaya
Head of Special Projects: Katya Nazarova
Software Development: Alexander Babaryko
Programmer: Alexander Redinger
