In collaboration w/ Acrimònia Agency
The work on claim's restaurant consisted in the graphic design of the client's slogan: "sei mai arrivato primo? " , that means: " have you ever arrived first?". It could be a pun with the name of the restaurant itself: Primo, which in Italian means both first (in general) and the main course (at restaurant). I've made several proposals, some drawn and illustrated by me and others based mainly on a typographic game, starting from the manipulation of existing fonts in order to create an iconic final image that includes the logo itself.
The final step of this project was to create a design for the digital menu, readable both from smartphone or tablet via QR code.
