KIEN - ANNUAL FESTIVAL - HCM UNIVERSITY OF ARCHITECTURE

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KIẾN - NGHĨ KHÁC ĐI

KIẾN

- To create, to build as in ”kiến trúc” (building creation) means architecture

- To see, look, view as in “khả kiến” means can be seen, or “định kiến” (pre-existing viewpoint) means prejudice

Nghĩ khác đi

- Think different !

Theme meaning

What we see is a projection image of our brains through the lens of the eyes. The images change with different lens like in a mirror house or through looking glass, they can be smaller, bigger, rounder, distorted. Whatever the effects, they produce a different way of seeing things in an unconventional way. This is the foundation of creativity, a change in point of view. Artists since 20th century have been constantly seeking new ways of seeing the world like we’ve never seen before.

Each individual has different ways of seeing, reflecting unique working mechanism of each brain, and yet, no viewpoint is exactly the same as others.

Through the theme of the event, we encourage the students to freely express their ways of viewing and thinking, to seek their suitable paths, and explore their creativity.

Logo – key visual

The logo starts with a golden ration rectangle, considered as a perfect form, a classic symbol of true beauty. The notion of a perfect beauty draws a line around us, a frame of rules and prejudices, limiting our possibilities of thinking and creating.

A slash was added, cutting the golden rectangle, smashing all the pre–existing ways of seeing the world. Let go of the rule, let go of the prejudice and see the world in your own way.

The slash opens new roads ahead of us, tangle, frustrating, and not yet to be formed because it constantly evolves, it’s always a new start, and endless journey of exploring all the possibilities. Those lines are like sketches, exploring, free from rules.

LOGO SKETCH

PROMOTION CLIP

FINAL LOGO

PERFORMING ART

INSTALLATION

INSTALLATION No.01

DEVELOPING BACKGROUND

FIRST BACKGROUND

CLOSE UP

COMPLETE BACKGROUND

Interaction with spectators

INSTALLATION No.2

WALK OF THOUGHTS

The installation is a part of the annual traditional student activities. With the 2012 theme VIEW - Think different ! the installation propose to use the bridge as the walkway, creating a change of space, turning a typical walking bridge into a new kind of public space. The installion include a collection of threads hanging from the ceiling about. Each thread hanged a nail, allow spectators to pin their note of thoughts, feelings, a way to express the difference between each way of thinking. Thus the walkway became a place of interaction and sharing ideas.