Good Vibes Almond Milk Packaging
Creative Copywriting Module Assignment
Creative Brief
Task and Objective:
To create and advertise a new copy strategy approach for Good Vibes Almond Milk product.
Target Audience:
The target audience are young adults to adults between 18 - 35 years old who are following fitness trends and to provide alternatives for lactose intolerant people. In addition, for children and elders as well.
Product:
Good Vibes Almond Milk
Unique Selling Proposition (USP):
A brand new alternative for healthy diet and lactose intolerant with Good Vibes Almond Milk.
Features and Benefits:
A milk product compatible with non-dairy consumers and a solution to health problems. There are no preservatives used, low-calorie count, saturated fat, high water content, and high antioxidants. Distinguished the bad habit of eating patterns, forcing the people to switch to healthier habits. The benefits given from Good Vibes Almond Milk will be twice the amount of nutrients in regular dairy milk.
Voice (Selling Attitude):
The tone used will be in a modern, professional, and sociable way, as the target audience are grown-ups.
Brand Character (Slogan/Tagline):
“Your new choice.”
The purpose of the short but conveying message is to tell the people that Good Vibes Almond Milk is their new choice for their demands. As lactose intolerant people could not consume dairy things, they wanted a lactose-free product. The same goes with consumers who got caught up in a fitness trend, the product could give them supplies of energy and nutrients to support their activities in a day.
Mandatories:
Good Vibes Almond Milk and Goodday Logo
Slogan/Tagline
Visuals/Illustration
Exciting colours and fonts
Packaging
Front, Side, and Back Packaging
Mock Up Packaging
Front Packaging:
Logo: Good Vibes and Goodday
Slogan/Tagline: Your New Choice
Product Benefits: Dairy Free, Low Fat & Calorie, High Antioxidants, No Preservative
Product Variant: Almond Original
Packaging Visual: Woods, Forest, Almond
In the front side of packaging, as the Good Vibes Almond Milk is plant-based ingredients, the background forest is more suitable than an image of a large grass field with cows and barn, which is more to advertising dairy milk products. The forest background is not only to express the organic and natural atmosphere.
The splash of the liquid is to show that it is a milk product and the light brown color represents the colour of the almond. The product variant “Almond Original” is taken from the original product packaging to keep the aesthetic of the almond flavour. The wood texture in the packaging is to represent a forestry vibe.
Side Packaging:
Headline: Say goodbye to your past, say hello to a better future
Body Copy: A brand new alternative for healthy diet & lactose intolerant with Good Vibes Almond Milk
Product Description: 1000 mL, Halal Logo
Product Visual: Wood, Forest, Almonds
Instead of putting the headline at the front of packaging, the headline applied is to create a starter for the body copy which tells it is a new alternative for the consumers. Hierarchy in the headlines is used to attract the audience's attention and the description for the milk volume is attached to the side along with Halal logo.
Back Packaging:
Body Copy 1: A delicious beverage accompanied by natural plant-based ingredients is ready to make your dream come true!
Body Copy 2: Good Vibes Almond Milk is a nutritious drink with various benefits made especially for you! Starting from kick starting your journey in the fitness world and help you to live a better life. With just one glass of Good Vibes Almond Milk, you will be provided enough energy for your activities in the midst of your busy schedule. Not only that, Good Vibes Almond Milk is totally safe to be consumed by those who are lactose intolerant and vegetarians. It is also perfect to be used in cooking as a substitute for dairy milk.
Call to Action: No time to wait, go get yourself one now!!
Product Visual: Wood, Forest, Etika Company Logo, Barcode
The back packaging is also connected to the side packaging, but focusing more on the product’s detailed description and benefits. The call to action sentence “No time to wait, go get yourself now!!” encourages people to try and buy the product. The tone or voice used for the body copies are professional, sociable, and informative language to engage more with the consumers.
Print Advertisement
Print Advertisement (Magazine)
Print Advertising Copy Strategy:
Headline: Start Your Journey with Good Vibes Almond Milk
Tagline/Slogan: Your New Choice
Body Copy: Embark your new adventure with brand new Good Vibes Almond Milk. Nutritious beverages with rich almonds and safe to be consumed by vegans and lactose intolerants. Produced with natural organic ingredients and boost your healthy lifestyle in a single drop. Environmental friendly with many benefits.
Call to Action: Try one now!
Advertisement Visual: Good Vibes Almond Milk MockUps, Good Vibes Logo, Goodday Logo, Etika Logo
The visuals used in the print advertisement is similar to the packaging style (about forest) with the intention of consistency. The forest and the horizon view stated indirectly about going out on an adventure, to take risks, and feel the natural environment of the earth. In order to begin the journey, the headline and body copy heavily encourage the readers to have a new change with the brand new Good Vibes Almond Milk where the tagline gives them a new choice to pursue the audiences’ goals. With a better and guaranteed quality of beverage which gives them twice benefits than dairy milk does. Lastly, the “Try it now” sentence represents the call of action to the consumers, while the logos give identity to whom this advertisement was brought from.
