Cheesy Love Story (Chuyện tình Tiệm Phô Mai) is a relaunch campaign for Cheezeteez. The campaign consists an editorial digital lookbook and a 2-minute video in order to promote its new collection and the comeback of the brand.
With 6 new t-shirt designs, the editorial wants to showcase not only the products but the essence of the brand and its value.
With 6 new t-shirt designs, the editorial wants to showcase not only the products but the essence of the brand and its value.
Creative Direction / Product Design / Copywriting / Graphic Design: Jazzy Bui
Production Manager: Helena Hoang
Video Editor: Ngoc Anh Nguyen
Photographer: Trung Doan
Costume Stylist: Hai Trieu
Production Manager: Helena Hoang
Video Editor: Ngoc Anh Nguyen
Photographer: Trung Doan
Costume Stylist: Hai Trieu
