SEASONAL CONTENT
Out of the Box
Every season the marketing channels of G-Star would be provided with seasonal content that they could leverage however the channel would require. This photography content would always be based on a particular photography concept in order to create unity within the season. With this particular execution the photography concept was “boxed in”, but we’ve also done seasons which evolved around “real” street photography, or abstract studio photography.
Art Direction - Djordy van Riel
Photography - Marc de Groot
