SWIPE TO REBRAND
Taxovichkof (ТАКСОВИЧКОФ) taxi service shifts into multiservice of transport and delivery ecosystem. Applications of each service integrate and complement one another on the way to a super app design. Visual restyling marks this digital transformation and made to multiply new ecosystem services. Also, it should inherits brand assets it bases on.
CONCEPT
We find out new meaning in already existing visual materials. Road markers symbols were transformed into “swipe” move.
It is a first declared visual identification of this move. Swipe to choose service needed. Another digital symbols were made to multiply visual identity — “upload” for Gruzovichcof cargo transportation, “reload” for Evacuatorchikof evacuation, and so on for “Whatever-ichkof” for further services.
UPLOADING THE CARGO
An "upload" symbol for cargo transportation and further moving services.
Sub-brand ecosystem for special cargo entities.
more services are coming soon
LIKE-LIKE-LIKE
