Havaianas is a brasilian brand of flip-flop sandals, created in 1962. Today, it's known and appreciate worldwide.
Collaborate with Havaianas (Alpargatas) was an awesome experience for me.
In 2015 they opened a new store in Florence and I helped them creating an advertising campaign that emphasized the beauties of the city from a "Havaianas' point of view": colorful, joyful and vibrant. The flyer I designed is, in fact, a map of the city centre in which I highlighted the most relevant tourist and cultural attractions and traced walking paths to reach them; the last stop of the Florence's tour is, of course, the new Havaianas' store. On the back of the map are showed different models of their flip-flops, according to the phases of the day and the locations of the tour.
In 2015 they opened a new store in Florence and I helped them creating an advertising campaign that emphasized the beauties of the city from a "Havaianas' point of view": colorful, joyful and vibrant. The flyer I designed is, in fact, a map of the city centre in which I highlighted the most relevant tourist and cultural attractions and traced walking paths to reach them; the last stop of the Florence's tour is, of course, the new Havaianas' store. On the back of the map are showed different models of their flip-flops, according to the phases of the day and the locations of the tour.
Here's another flyer I created for a happy hour they organized in the new store.
In July 2015, Havaianas started a summer promotional campaign by taking part of beach parties and events on the promenade of Riccione. They installed an amazing shower, shaped like giant flip-flop, near the Cocorico Beach Club. Some influencers were invited at the events and received train tickets-invitation and branded shower products, in order to reach the summer party and being able to enjoy a refreshing break at the Havaianas' shower.
Here are the projects I realized for the occasion.
Here are the projects I realized for the occasion.
