Here is the original branding concept I thought up for DYNAMIC, an organization dedicated to accessibility for disabled people to get involved in civic action. It was then sent to Kuv.io, a creative grant that we won, where they helped sharpen my visions. The entirety of this was created on Procreate as I had not yet started learning Adobe Illustrator.
Above is the design that I created to encompass DYNAMIC. It was inspired by both the pattern of a fingerprint and the shape of an explosion, symbolizing the change that we, as the organization, wanted to create.
As an organization with a dedication to accessibility, making sure that the branding concept was hard of vision friendly was something integral to me during the process. Above is the color palette I came up with along with which colors can go on top of others while still maintaining a large enough contrast ratio for color blind people.
Lastly, I created three different post examples so my team and Kuv.io could envision what the concept would look like on a social media feed. That is showcased above along with a more compatible version of the logo to function as a watermark.
