During the phase of creating new rebranding proposals, we made this option for presentation to stakeholders. However, this rebranding proposal was not chosen.
Both the name and the graphic solution are based on the idea of the word ‘Digit’, which is also related with financial purposes and bringing in leadership, strenghthen and ambition through the number 1 as well as playfully formed by the letter ‘i’.
Additionally, the letter ‘x’ plays a major role here, showing that through Digix it will be possible to tokenize any type of asset in the future. Lastly we can highlight the typography that is aligned with the idea of sophistication and luxury.
Brand Design Lead: Shawn Tjang
Senior Designer: Fabricio Goes
