Pemmican Beef Jerky is a product that provides high quality jerky and other meat snacks. They are adamant about providing jerky with grass-fed beef, and no artificial ingredients. Their company tone is for the people who love to be on-the-go and love the outdoors. The mission of this project was to update the company's branding to appeal to the target audience and to provide a smoother user experience for people who wish to buy their product.

Pemmican has actual brand colors to follow and a clear indication of what fonts to use and how to use them.

The first step was to provide a clean, modern look into the packaging of the beef jerky itself. On the left is the current design. On the right is the new design. The goal was to remove the company mascot, have focus on the main logo, and provide an easy color system for different flavors

The biggest overhaul was updating not only the design of the web pages but the overall user journey. Online sales is a main factor to the company's profits so the goal was to make sure the user has a clear indication on how to buy the products as well as learn more about the quality of Pemmican Beef Jerky.

This was a fun but challenging project to work on since this requiring a full rebrand identity. I will love to expand on this project and see how much more we can do with E-Commerce to meet the demand of consumers.