In a bid to attract a younger audience to the adult fruit snacking category, B&B Studio invited creative duo Andreea Robescu & Andrei Robu to create the illustrations for the Urban Fruit rebranding.
They created bold and dynamic graphics for the whole range of dried fruits and oat bites bringing some fresh dimension and perspective to the world of healthy snacks.
Agency: B&B Studio Client: Urban Fruit Artists: Andreea Robescu & Andrei Robu