Client: AXA
Agency: Duval Guillaume
Axa, a belgian bank wanted to present youngsters with the benefit – a rechargeable MasterCard – of their new Maxi Prepaid Card.
Agency: Duval Guillaume
Axa, a belgian bank wanted to present youngsters with the benefit – a rechargeable MasterCard – of their new Maxi Prepaid Card.
Duval Guillaume Modem came up with the idea to send someone to Like Place Hawaii. But as we all know you can’t travel without at least some amount of money. So for every like he could gather on his Facebook fan page he got 1 dollar on his Maxi Prepaid Card. He could then spent the money on the card to travel on.
The Parking Lot took care of the designs and developed the Facebook application.
My role in this project:
Project management, account management.
My role in this project:
Project management, account management.
Like Place? Say What?
Like Place is a street on the island of Hawai, a long way from Brussels, where Cedric started his journey.
Like Place is a street on the island of Hawai, a long way from Brussels, where Cedric started his journey.
Facebook app promoting his journey and the Maxi Prepaid Card
Cédric got challenged along the way. A successful challenge won him credits on his bank card.
Lot's of interactivity on Facebook and media attention got him to Like Place only by likes.
