SWIRL
Brand Identity, Packaging Design, Creative Direction of Photography
Brand Identity, Packaging Design, Creative Direction of Photography
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Vegan with an edge. Swirl is Montreal's leading small batch cremerie known for insanely delicious plant based ice creams. The Founders first approached Wedge to design the packaging tubs. Long story short: The artwork stole the show and the initial project expanded to a universal rebrand.
The luscious typographic artwork is inspired by Swirl's creamy texture and bold marks found in streetwear culture that the Founders are particularly inspired by. The bold black and white look is hit with a colourful fruit sticker to connote the flavour, and honour Swirl's main collaborators: a tight network of farmers surrounding the city whose peak produce often dictates Swirl's fleeting flavours of the season. The sticker also provides a solution for a product where 'flavor drops' are rotating by the week.
2021 D&AD Wood Pencil
The luscious typographic artwork is inspired by Swirl's creamy texture and bold marks found in streetwear culture that the Founders are particularly inspired by. The bold black and white look is hit with a colourful fruit sticker to connote the flavour, and honour Swirl's main collaborators: a tight network of farmers surrounding the city whose peak produce often dictates Swirl's fleeting flavours of the season. The sticker also provides a solution for a product where 'flavor drops' are rotating by the week.
2021 D&AD Wood Pencil
2021 Dieline, 1st Place, Plant-Based Dairy Category
2021 ADCC, Gold, Packaging Design
2021 idea Awards, 2X Silver, Packaging Design & Brand Identity
2020 #1 Top 'Friday Likes' of 2020 by global editor Brand New
2020 "Vegan Ice Cream Never Looked So Cool" - The Dieline
2020 "An Effortlessly Smooth Identity" - The Brand Identity
2020 Friday Feature on Brand New
Photographer: Lian Benoit.
2021 ADCC, Gold, Packaging Design
2021 idea Awards, 2X Silver, Packaging Design & Brand Identity
2020 #1 Top 'Friday Likes' of 2020 by global editor Brand New
2020 "Vegan Ice Cream Never Looked So Cool" - The Dieline
2020 "An Effortlessly Smooth Identity" - The Brand Identity
2020 Friday Feature on Brand New
Photographer: Lian Benoit.
