"Travel of environmentally-made sauces"
I made a character out of each ingredient of ketchup, mayonnaise, and mustard. It tells you that it is made of fresh ingredients, and you can expand your marketing target with cute characters. To give an eco-friendly feeling, the paper texture was laid on the background, and the illustration was drawn directly to give the impression that it was drawn by a child.
I made a character out of each ingredient of ketchup, mayonnaise, and mustard. It tells you that it is made of fresh ingredients, and you can expand your marketing target with cute characters. To give an eco-friendly feeling, the paper texture was laid on the background, and the illustration was drawn directly to give the impression that it was drawn by a child.
Kraft paper is used as a background to give an eco-friendly feeling. To make it interesting, they drew the sauce by hand, and made a hole in the sauce so that they could see how much content they had. Ketchup and mustard painted hot dogs that were typically used, and mayonnaise painted sandwiches. Because Heinz did not change the package design continuously, the Heinz name is placed similar to the original design so that it can be easily recognized even if the design changes.
