Swanson’s Fabrics aims to make sewing with high-quality materials an affordable activity, and to help people with too much find a way to pass their stashes on to others who will use them. The goal was to make an identity that feels fresh and modern while mixing masculine and feminine gender cues. Young, old, and all genders should feel welcome at Swanson’s. In addition to the logo and branded collateral, I designed a website with beautiful photography from a photo shoot with Candace Hope.
