2012 to 2013: This is an agency effort during my time as regional Executive Creative Director at Zeno, an Edelman conflict agency for PR and social media. I just provided strategic counsel and kudos to our Singapore team for making it a success. Blackberry had a key issue in 2014 in that their new Blackberry 10 OS will take a year to arrive. To keep fan and user interest high in keeping and eventually upgrading their Blackberry phones, Zeno decided to fill in the gap with the vision of an app ecosystem for the upcoming Blackberry 10 OS phones with online to offline to online app hackthons with developer teams from Southeast Asian countries. This won a Gold award - Excellence in Social Media Marketing at Singapore's Marketing Excellence Awards. 
Case study video: https://youtu.be/es6Xis24S54