Listerine Mouthwash

Idea- Not everybody is outspoken. So they won't tell you that your breath stinks. But they will feel claustrophobic while talking to you. 

Placement- This message is to be displayed inside elevators. So that when they are huddled together, they will be more conscious of their breath. 

Caricature Credit- Jeff Stahl

Idea- The idea is to make people aware that olfactory sense is more powerful than sense of sight.

Placement- Billboards at sidewalks, outside restaurants, cafes, bars and gift shops.