DiscoveryEducation.com wanted to explore ways to increase traffic and ad revenue. They brought me in to do a proof of concept, with hopes of additional funding.
I gave them a user persona, based on a survey, competitive analysis and search terms.
I designed a set of new page templates and navigation, so that featured content and ad spaces could be changed easily.
I proposed a content calendar, and overall strategy based on the school year.
I gave them a user persona, based on a survey, competitive analysis and search terms.
I designed a set of new page templates and navigation, so that featured content and ad spaces could be changed easily.
I proposed a content calendar, and overall strategy based on the school year.
Our user profile - the teacher who needs free resources.
Search results.
One navigation study, both allowing users to start a faciliated filtering/browsing process by subject.
Overall page template.
A second navigation study, with places for images and highlighted content.
