Brand identity for Nikki Pix Photography.

 

Nikki asked for something 'real modern, trendy and cool'. I came up with a number of different logos initially, then once a final selection was made I developed the brand identity based around the logo, typeface and colour-ways.

 

In the final logo design I transformed the 'x' of 'Nikki Pix' into the cross-hairs of a camera viewfinder. The design is clean and edgy making it stand out from other photography logos. I used a sans serif typeface, in lowercase, to promote a more modern feel, and have angled the text to create a positive feeling of movement.