Wild Thing Rescue
Branding, marketing website experience, home page design options
Scenario: A small town animal shelter in Wisconsin needs a surge of donations to accommodate all of the animals that were brought in last month.
Deliverables: They need rebranding work and to completely redesign their website.
UI/UX insights: We added a “Donate” call to action above the fold in mobile. There is a clear hierarchy of type. Layering and color are used to direct user attention. The type was tested for color contrast and passed WCAG AA, 4.5:1.
