Dore Music is one of the most famous music stores in Turkey.
For its 25th anniversary we wanted to increase the recognition of their training courses and stores.
We had noticed that everyone who walked in to the stores either knowingly or not, pressed the piano keys. So we decided to take this insight and show everyone the musician in them by placing hidden cameras and uncovering the 9th Symphony of Beethoven from the notes in our shots.
We shared our film on all of our social media accounts with the message
"We think everyone can play the piano!".
