Cold Brew Coffee is taking the coffee category by storm with the market set to be worth a cool $1.6 billion by 2025.

As flexible and plant-based diets increase in popularity, so too has the demand for non-dairy alternatives in the instant coffee category- mainly driven by millennials who are after ready to drink options.

Enter alt brü. alt brü marries Cold Brew Coffee and plant-based milk to create a sleek, sustainable and Millennial-friendly RTD option.

As well as being suitable for vegans, alt brü uses 16g of ethically sourced coffee in each can and only uses natural sweeteners. 

With a clear target audience and credentials this strong, it was easy for the team to create a fresh and marketable brand identity and solid positioning. This included expanding the range to diversify their offering and appeal to a wider audience base.

Whilst being playful and fun, the brand puts education and responsibility first. We knew traceability was key to their target audience, so each can identifies the origin of every ingredient- from bean to brew.

We didn’t give it the slogan ‘The Good Brew’ for nothing.