YoungCeaser

•

YoungCeaser is a digital growth agency based in Bulgaria. They take their clients' audience through the full journey from qualified leads to loyal customers. This frees companies to focus on innovation, not sales. Resulting in a sustainable long-term growth.

We were contacted by YC, to help them engage and attract a higher-tier clientelle. We approached it by first pinpointing the key outcomes and emotions relevant to the audience, and transforming them into precise brand strategy and messaging. Next step was to design a relevant and unique identity that would support the messaging and instill proper authority.

First key influence on the design was the name of the brand, inspired by the Roman Caesars. This imperial "bloodline" was conveyed through the color selection - imperial violet, combined with variations on rose gold and pale red. The imperial component was reinforced by a choice we made later in the process, to add a Roman Capitalis influence inside the logotype.

Digital marketing is a multi-dimensional game of chess. In this business you are constantly reacting to different influences from competitors, big players and partners. This resembles a game of chess, where you are constantly looking to combine the best strategy, timing and execution for the outcomes your client is after.

"Possibilities beyond." encapsulates the constant search for new technological opportunities behind YC. This sense of technological sophistication and almost futuristic quality was what we aimed to convey through the illustrations, combining elements of the mythological past, and technological future.