For the launch of Luna Nera, the original Italian series about women persecution during the XVII century, Netflix invited people to reflect on the current issue: yes, women are no longer burnt at the stake, but the persecution isn’t over yet.
The installation shows a giant contemporary fire, where people have been able to enter and discover what the stake is made of: thousands of hate comments against woman actually posted online.
Through a simple gesture, visitors had the chance to cancel the insults from the installation wall and - at the same time – directly report them online.
Credits:
Global Chief Creative Officer Publicis WW & CEO Publicis Italy • Bruno Bertelli
Chief Creative Officer Publicis Italy • Cristiana Boccassini
Executive Creative Directors • Michele Picci, Hugo Gallardo
Associate Creative Director • Ilaria Cormio - Copywriter, Supervisor • Beatrice Mari
Senior Copywriter • Sara Rosset
Art Director • Giulia di Filippo
Production Company • Paride Vitale
