2018-2019 Ubisoft @ Chinajoy: For Ubisoft who publishes hit games like Just Dance, Assassin's Creed, Freaky Rabbids, Division 6 etc, Chinajoy is their key online-to-offline brand activation every year. For 2018, we came out the idea of creating a pocket universe where Ubisoft fans can take their love of Ubisoft games to the next level. For 2019, we came up with a fan economy platform where fans can decide what types of cosplayer roles, gaming jobs and performance arts that they want to do with the help of Ubisoft. We enhanced this gaming experience with esports, live performance, WeChat app and social commerce. Social commerce revenue grew by 100% to over 1 million RMB in sales. in 2020, it exceeded last year's sales volume by over than 50%. This was China's most prominent esports, gaming, social commerce and online-to-offline (O2O) project in 2018. Awards won:
1] Campaign Magazine 2019 Event Marketing Awards
- Bronze | Best Brand Activation | Ubisoft Esports gaming
- Shortlist | Best Trade Show/Exhibition/Conference | Ubisoft ChinaJoy
2] ECI (E-Commerce Innovation International) Awards 2019:
- Innovative Agency of the Year | Freeman China
- Marketing Innovation for New Retail | Ubisoft China Joy
3] Campaign Agency of the Year 2019
Finalist: Greater China Experiential Marketing Agency of the Year | Freeman China
4] Campaign Magazine 2019 Event Marketing Awards
Gold | Best Trade Show | Ubisoft ChinaJoy
Silver | Best Integrated Marketing | Ubisoft ChinaJoy
Bronze | Best Creative Idea | Ubisoft ChinaJoy
5] APAC Excellence Awards - Communication Best of Show 2018:
Excellence | PR & Communications
5] APAC Excellence Awards - Communication Best of Show 2018:
Excellence | PR & Communications
6] BYTE Award (Advertise Review China) 2018:
Marketing Effectiveness | Benchmark Award | Ubisoft ChinaJoy
Case study video 2018: https://youtu.be/Uo1HJd3RVQg
Case study video 2019: https://youtu.be/gAs_tP3vgDc
