I worked with the merchandising team to design a general planogram and a customized planogram for each salon. As we don't own salons, we have little control over how the products would be displayed. To tackle this issue, I proposed a rebate scheme that gave salons product rebates if they could maintain the product display as recommended. Those salons would also be featured on L'Oréal Professionnel social media channels, which motivated them to follow the recommended planogram.