An Invite for a Jewelery Store Launch
Even as I write this, Queenie's store is being completed, racing against time to be ready for the big show on 21st August 2013. The invite itself was seen through from concept to delivery in exactly 7 days.
Queenie threw '10 years of fabulousness' at us — we loved it. That was gold-foiled on the jacket, right under a large JQ (printed on the inside card but shown-through a die cut window on the jacket).
Typefaces: Trajan and Medusa
Media: Insize Chagall (300gsm) from Cordenons
Printing: Short-run digital printing, with gold foil embossing at PrintStop
Finishing: Pasting over 3mm board, with edge gilding
Jacket — die cut with gold foil lettering in #Medusa
Invite card — Thick 3mm board, dual paper mounting, gold foil embossing, digital printing
Invite card edge — golden gilding
Detail of foil lettering on jacket #Medusa
Invite copy — short-run digital printing
The Store Address Card, fitted into notches on the back of the Jacket
Detail of foil lettering on jacket #Medusa
The Insert Card which introduced the three new lines — chiefly Avanti For Q.
Jacket + Store Address Card + Insert Card introducing three new lines + Main Invite Card
