Client: Apatin brewery
Category: Beverages
Project tasks: Don't Drink & Drive Campaign 2019
What could we do to bring "Don't drink and drive" campaign closer to the younger population? We worked closely with our client on creative concepts and decided to use pop art cartoon illustration as visual basis. In previous concepts, we used four main situations that we kept this time: taxi, bus, safety driver and a friend. We presented them as "superheroes": Mister Safety, Lord of the Buses, Super Friend and Taximan and created dialogues as key messages.
Campaign was executed in august of 2019 and was visible in entire Serbia, on billboards, digital and print media and social networks. Also there was an event on the Beerfest in Belgrade.
AD&D: Goran Pandža
ACC: Filip Marić
Design: Pavle Ćirić
Copywriting: Vlatko Mladenović
