Bejo Jahe Merah
Masuk angin ambyaaarr!
The only jamu masuk angin with Jahe Merah.
In order to increase Bejo Jahe Merah brand awareness, we create an ad based on jingle songs that will brainwash consumers into always remembering about Bejo Jahe Merah brand. And convincing target audiences that BEJO Jahe Merah is the right solution to cure ‘masuk angin’
We'll grab attention by making jingles from famous songs that are being heard by the target audience. The most suitable song is the song from singer Didi Kempot titled "Pamer Bojo". Then we use his jargon that word "Ambyar" which means to be crushed to pieces. Related to the message to be communicated "Minum Bejo Jahe Merah Masuk Angin Hilang". So that we change the word Hilang to Ambyar.
"Minum Bejo Jahe Merah Masuk Angin Ambyar"
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Client: PT. Bintang Toedjoe
Advertising Agency: Artek n Partner Communications
Executive Creative Director: Widyalupi Nonis
Associate Creative Director: Haris Nurfadillah
Senior Art Director: Rubbi Arfan
Copywriter: Bowo Laksono
Agency Producer: Erwin Vilanueva
Executive Creative Director: Widyalupi Nonis
Associate Creative Director: Haris Nurfadillah
Senior Art Director: Rubbi Arfan
Copywriter: Bowo Laksono
Agency Producer: Erwin Vilanueva
Account Team: Varie, Noni, Nina
Production House: Growing Up Films
Film Director: Rizky Balki
Production House: Growing Up Films
Film Director: Rizky Balki
