ROYAL PALMIA MARGARIN
Ciptakan Rasa yang WOW Di Setiap Hidangan.
(For Idul Fitri)
Women are WOWnder creators. They are stronger than they think they are! Being a wife, mother, daughter, sometimes even be a breadwinner in the family, and of course be herself. All these roles at once may come as an ordinary and everyday task for them.
Palmia being the best friend for women to be WOWnder creators in the kitchen, and inspires them to create more wonders in their life by transforming the ordinary to extraordinary.
Through its high quality and diverse products, Palmia helps women to be WOWnder creators in the kitchen more easily.
In order to increase Palmia brand awareness, we create an ad based on jingle songs that will brainwash consumers into always remembering about Palmia Margarin brand.
Looking at the phenomenon of today's mothers who like to have dancing on social media anywhere and anytime. While cooking, working in the office, even being with their beloved family. So we make in the situation of mothers making dishes using Palmia then mom cooks while singing jingle songs that we make to brainwashing them.
It’s a simultaneously dual communication war: Brainwashing (cognition) & Demonstration (attitudes)
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Client: PT. Indofood
Advertising Agency: Artek n Partner Communications
Executive Creative Director: Widyalupi Nonis
Associate Creative Director: Haris Nurfadillah
Senior Art Director: Rubbi Arfan
Senior Copywriter: Nugroho Karlianto
Agency Producer: Erwin Vilanueva
Executive Creative Director: Widyalupi Nonis
Associate Creative Director: Haris Nurfadillah
Senior Art Director: Rubbi Arfan
Senior Copywriter: Nugroho Karlianto
Agency Producer: Erwin Vilanueva
Account Team: Vina, Noni, Nina
Production House: ABE Production (Jakarta) & Soi 9 Films (Bangkok)
Film Director: Sathaporn Hanpanich (Kun Tao)
Production House: ABE Production (Jakarta) & Soi 9 Films (Bangkok)
Film Director: Sathaporn Hanpanich (Kun Tao)
