the wholesome gum
—
The Wholesome Gum is 100% natural and biodegradable, from the packaging to the gum itself. For our MGRAPH3 class, the team went through the design process from research, branding and marketing a bubblegum product. I was tasked to create the design for direct mail.
TVC CONCEPT
I just recently finished the online course called ‘Brand Storytelling’ on FutureLearn and I remember watching a chocolate ad with the perfect background music to use for our commercial. So I searched and found the Ghirardelli Commercial Ad and was able to know the background they used which is The Flower Duet (Lakmé) by Léo Delibes.
The story is about a teen at a bus stop who sees a vision of a garden that offers a tranquil haven of peace and serenity. He smiles. Another boy sees his satisfying smile and notices that he’s chewing bubblegum. So he tries one to no avail. He also tries different bubblegum brands and gives up after a few minutes. Finally, it ends with the teen at the garden again showing off the product.
PROJECT TEAM
Sean Alano - Copywriter, Designer
Inigo Mercader - Account Manager, Designer
Celina Mercado - Art Director, Designer
Gab Mirandilla - Researcher, Designer
Kate Tacastacas - Copywriter, Designer
CREDITS
Mock-up created in Adobe Photoshop
Mock-up created in Adobe Photoshop
