Rebranding of a polytechnic school
A challenge at Švehlova střední škola polytechnická Prostějov was its interdisciplinary disunity and a tension inside the school. In order to create a quality corporate identity, it was first necessary to establish a quality brand and find its values. These essentials are represented by a Czech famous historical person – Antonín Švehla who's name has already been in the name of the school. The long version of the name was shortened into one word – Švehlova – in order to create a memorable and resonant name.
