Outlaw Brewing
Packaging Design
Outlaw Brewing is an award winning craft brewing company in Thailand. I worked remotely with their owner and brewmaster, Mike, to redesign some of their existing beer labels, and creating original designs for their new beers, ciders, and spirits.
Packaging Design / Label Design / Typography / Print Design / Logo Design / Icon Design +
Creative Direction
Outlaw was already an established, popular craft brewery when I began designing for them. The creative direction I took for their new products referenced their rebel cowboy heritage, while experimenting with western illustration styles and high quality graphic production. I developed a flexible visual style for Outlaw that tied together a whole spectrum of new products, ranging from dark stouts to upbeat summer ales.
Label Design
The goal for each label was to create an eye-catching design that illustrated the flavour and personality of what was brewed inside. Detailed illustrations not only make these labels interesting to look at, but interesting to explore as well, revealing something new each time you pick one up.
Extras
Designing more than just the labels, I dabbled in designing other products Outlaw can use for marketing at bars and brewpubs.
Logos & Icons
Here's a closer look at some of the original logos and icons I designed for Outlaw's packaging.
Results
Despite being across the globe from one another, my remote collaboration with Outlaw was very fruitful. I designed a series of illustrated labels for Outlaw's newest brews, and a modernized visual direction for their brand. My collaboration with Outlaw continues, as we work to develop packaging for their latest craft brewing products.
Designed By Lucas Bell
Graphic Designer
Victoria, BC, CAN
LucasBell.ca
@lucasbell.ca
contact@lucasbell.ca
