M&C Saatchi in London asked me to shoot this campaign for Coca-Cola earlier this year.

We wanted to highlight the individual personalities and the bravery of each of the competitors.

There was a great energy on the day in the studio, it's one of the most enjoyable shoots I've ever had.

 

The images are to be used globally on these posters and there's a digital ad on the iconic

Picadilly circus display in central London.