YouTube has launched a new feature: Super Stickers.
The stickers are aimed at fans who want to show their support and connect with favorite creators, similar to Super Chat, which highlights a fan’s messages within a live chat.
The Anyways agency hired us to develop a pack of Super Stickers with kawaii themed.
We created the character of Bushiba. He's a shiba who lost his owner, turned to a life of motorcycles and mischeaf. But now, he's turning over a cool new leaf.
The sticker pack, which was originally intended to be released only to the Japanese market, was well accepted by the YouTube team and they asked us to translate it into English, French, Portuguese and Korean. In this way Bushiba reached the international market.
