A world full of movement and activity, although at present it seems surreal, large groups of people met to learn to skate in order to make routes and travel around Madrid with wheels on their feet.

Madblading worked on building bonds with people and facilitating healthy family or group activities that would promote activity beyond the classes themselves by participating in events or simply meeting peers and moving on.

The project consisted of developing the brand's own personality, but above all in an insistent graphic search that would fit in with the lifestyle of these inline skaters.