For this, we breathe life into stress balls and follow their (mis)adventures as they escape the daily grind and find relief in the ‘promised land’ of lush greenery.

I had the opportunity to help craft the narrative and contribute to the creative direction.

For more information about the Racecourse Project, visit: https://racecourseproject.com.sg

The series had five episodes that were released on the Racecourse Project social media accounts (Facebook and Instagram). During the campaign, the social media accounts saw significant increases in engagement. Website traffic from social media increased as well.