Hops Beerstrò Trieste
The Client
Hops Beershop wants to create a new space to enjoy beer and food with a new level of exploration with food and beers from all over the world.
The Objective
Hops beershop want to reach a much wider audience of foodies (not only craft beer geeks) with a new proposal, combining beer and food as much happens with wine.
The Challenge
We interview customers and possibile customers to understand their relationship with beers and what they are looking for in the craft beers. Their main issue was about the taxonomy of craft beers, a big step for the new audience. IPA, APA, NEIPA, etc.
The Solution
We create a new dictionary for newbie of craft beer based on the main sensation.
Starting from the most common question and answer, from the interview and with a few tests we end up with nine icons. Every beer can be described with more icons.
The combination of food and craft beers is reinforced by curated menù
The brand identity is based on this system and every asset from interior to illustrations follow a style guide to empower the vocabulary of the exploration.
Special thanks to Paolo Martucelli for the opportunity
Illustration by: Johnny Cobalto / Visionary Agency
