CreditXpert website

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CreditXpert Inc., Towson, MD\

05/2003 - 02/2007

www.CreditXpert.com
Marketing Manager

Responsible for managing and producing all company branding, product application interface, technical documents, deployment manuals, sales collateral, trade advertising, and email marketing; in print, on the web, and in electronic media. With the programming and scientific teams, planned and developed the user interfaces for XML based credit scoring and analysis tools that are widely recognized as the leading b2b software in the mortgage market. This included identifying and managing resources, day-to-day operational aspects of the project, and reviewing deliverables.

Designed and hand coded the XSLT that produces XHTML and JavaScript enabled web pages to integrate with any client’s existing web interface, customizable through the use of global XSL variables and CSS. These clients were major Credit Reporting Agencies and included: SharperLending, Advantage Credit, Old Republic Credit Services, and icreditvision. Website analysis, content management, redesign and development, graphics, updates and maintenance. Coded JavaScript-checking forms and ASP generated MIME emails for online information requests, brochure ordering, and sales promotions.

Dynamic web pages built with ASP templates and CSS for easy site-wide edits and future growth in planning. Animated GIF advertising banners made for the site were also used in online trade websites and e-newsletters. Site optimized for high search engine rankings by use of summary descriptions, representative page titles, relevant page text, and keywords. All XHTML was hand coded within a text editor--HTML-Kit. Google Analytics
installed and custom monthly reports generated.