As part of a college initiated brief I was asked to produce an on-trend brand for a new range of Vegan food products. The client “Munch”, is a new brand of vegan ready meals designed solely for young toddlers and children. Munch wanted the theme and style of visuals to be fun and engaging whilst showcasing the health benefits of a plant-based diet. The visuals had had to also appeal to parents and toddlers alike.
The deliverables were:
A name, logo design and overall identity
1 boxed item for freezing
1 box/packaged microwavable meal
1 jar/bottle
Website home page
My final design uses three characters (Herbivores or non-meat eaters) as the main focus of the design. These characters along with the jungle setting are used to convey the theme of living off nature and alludes to how some wild animals can still be big and strong whilst living only on plants.
