Gabi Zimmer is an expert in wine production from Uruguay. She helps wine producers create awareness about Uruguayan viticulture, its history and its wines to generate reliable commercial contacts.
To develop the visual identity for her personal brand, I focused on her personal values and on concepts related to the field of wine and the specific context of Uruguay. Some of those concepts are authenticity, freshness, empathy, analysis, collaboration, exploring, environment, empowering, stories, and knowledge. As a result, the colour palette is vibrant and complementary, the typographies look for a balance between the conservative wine aesthetics and a clean visual communication, and the icons bring a playful and friendly outlook.
Check the Harvest Report — Uruguay 2021
Photography credits: Gabriela Zimmer & Sergio Gómez
Mockup credits: Tote bag // Photo by Brando Makes Branding on Unsplash
Card // Photo by Kate Trysh on Unsplash
Report // Photo by Brando Makes Branding on Unsplash
Thanks for your visit! ♥
