Our job was to assist Sovereign in a branding relaunch expand on existing materials and help to create a video presentation, print documents and visualisation aids to assist staff and partners to see their 4 year plan and vision through to 2022. 

We need to stay within a pallet that was designed for print and static information and allow the materials to exist within a dark and light presentation space and be flexible for expansion as needs evolve. 

Work to expand iconography and Characterization for a multitude of sizes and applications working with some existing and stock items to create a unified multi line weight set for large presentation and small print use.  

We took the core of the crown as wire frame and the notion of this as a series of overlapping triangles and the insinuation of vertices that make up a wireframe and the matching speaking points of a blueprint as the core of the conceptual guide. 

In both animation and print our application of this wireframe the iconography and the use of the blueprint, building and framework as a constant theme throughout.

In the print application especially we used the idea of nodes within or upon a vertex connection to guide the reader from point to point but also to reinforce the notion of interconnection and the cumulative power of a unified vision.

across a great number of visual applications we where able to strike a balance between narrative, message, and digestible portions of a larger message and vision.