SAN MIGUEL LIGHT:
MAHABA HABANG INUMAN, MATAGAL NA USAPAN
MAHABA HABANG INUMAN, MATAGAL NA USAPAN
OVERVIEW
With 20 years in their name, and holiday festivities just around the corner, it was the perfect time to share what San Miguel has always been synonymous with — celebrations.
WHAT WE DID
Campaign Strategy
Billboard Design
Environment Design
Billboard Design
Environment Design
Having been around for a while, the approach we took for Primebeef's identity makes use of longevity and experience in the industry as leverage. A classic and rustic look guided the development of the brand. Balancing a professional vintage mix of fonts that meant business, with a warm, quirky tone that expressed personality, resulted into a classic look that one can easily trust.
THE CHALLENGE
Filipinos love celebrating, even the smallest things. When celebrations are so frequent, how do you make them more special and memorable?
Filipinos love celebrating, even the smallest things. When celebrations are so frequent, how do you make them more special and memorable?
THE SOLUTION
Designed to be enjoyed any time of the day, the billboard was designed to be effectively seen in the morning and at night. Placed in a major thoroughfare in the metro that's notorious for standstill traffic, we asked ourselves: what would lighten up the stress caused by traffic? We wanted to create a simple representation of what they would come home to and what they could look forward to: celebrations, no matter how big or small.
Designed to be enjoyed any time of the day, the billboard was designed to be effectively seen in the morning and at night. Placed in a major thoroughfare in the metro that's notorious for standstill traffic, we asked ourselves: what would lighten up the stress caused by traffic? We wanted to create a simple representation of what they would come home to and what they could look forward to: celebrations, no matter how big or small.
Inspired by the time of unadulterated celebration and landmarks of urban living; we took cues from the elegance and symmetry of art deco design elements and the neon signages of major cities such as Hong Kong, Tokyo, and Las Vegas.
In the morning, it depicts the iconic San Miguel Light bottle. It was designed to be easy on the eyes in the morning, as sunlight illuminates the billboard. But at night, it reveals holiday iconography, lighting up the night of hundreds and hundreds of commuters every day.
HERE FOR A GOOD TIME, NOT FOR A LONG TIME
If you like what you saw, drop us a message and let's create more of these good times.
