Emiro Aguilar's profile

Marketing Campaign: LG Renoir

Just when everyone had practically stopped writing eachother, internet gave us back communication routine via text. This way of communication that we'd lost returned, and now texting has become imperative.

The same goes for photography.

Before, we had to carry a camera all the time to have the opportunity to capture  photos of  "unrepeatable opportunity."
Capturing those moments in high resolution was limited to an exclusive group of people dedicated solely to photography as a hobby or profession.

With the integration of mobile phone cameras, the world now had the opportunity to take photos.
Mobile phone cameras gave the world a chance to shoot indiscriminately.
And it has become an everyday activity.
But the level of cell phone photographs was of very low quality.

The picture quality is as valuable as the moments we share.

People now have a much more rapid and active lifestyle.
We don't always have the opportunity to carry with us a high quality camera to record moments and unforgettable experiences.
Therefore those unforgettable moments are not always recorded and are lost in oblivion.

Having understood this problem and consumer insights globally, LG decided to introduce its KC-910 Renoir phone to the market.

Among its main features are:
- Size 107.8 x 55.9 x 14 mm
- Weight 114g
- Storage capacity MicroSD, up to 16GB
- Touch Screen TFT 262,144 (18 bit) colors and 240 x 400px resolution

To demonstrate the capabilities of the Renoir, the phone with LG's best photo quality, we haded the phone to 3 of the best Venezuelan photographers.
Each photographer had a mission, to capture a moment and a feeling as he would with his own professional camera...

This was the result.
Marketing Campaign: LG Renoir
Published:

Marketing Campaign: LG Renoir

To demonstrate the LG Renoir camera phone capabilities, DLB Group's creative team came up with the idea to have 3 of the best venezuelan photogra Read More

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