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Rwandan success is driven by its population’s passion of being proud of their country. More than 3.5 million of Rwandese are Tigo’s customers. “Tigo Yanjye” is a campaign to highlight the existing pride to own Tigo’s line and products among customers and to encourage non-customers to join the party by simply showing them that Tigo’s innovations and solutions are theirs. They are free to use them as it suits their needs and the brand will accompany them to their destination, success.

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The purpose was to create a visual identity that can reflect elegance and tradition at the same time. What concerns the imagery, we used the several iconic things about Rwanda: her people, culture and tradition, and the togetherness as the client wished.