Venus, a once popular body lotion has lost it's wow element through the years. What was once a body lotion perceived to be fit for the trendy and 'financially stable' has now come to be known as a body lotion used by the less wealthy in society. the challenge was to position it as a body lotion suitable for all skin types. It's for the modern day woman, a go-getter who values herself, her social life and appearances.

 

This was adapted into print, outdoor and ATL communication.